Why did we get involved in this campaign?
We saw this initiative as a real opportunity to be involved in a creative project that uses the arts to positively impact the lives of Londoners. Having worked with the GLA on other digital projects, this was something that our team very much enjoyed being involved in.
"This fantastic initiative highlights the remarkable creativity and talent of our young people and has given these Londoners the chance to tell their stories about life in the capital. It’s vital to provide opportunities for young people to choose the right path, develop skills and reach their potential. I congratulate everyone who took part for the powerful and thought-provoking work they have created and I’m delighted Londoners will be able to see the films in cinemas across the capital."